International Strategic Marketing MSc
Export Marketing MGT5027
- Academic Session: 2026-27
- School: Adam Smith Business School
- Credits: 10
- Level: Level 5 (SCQF level 11)
- Typically Offered: Semester 2
- Available to Visiting Students: No
- Collaborative Online International Learning: No
- Curriculum For Life: No
Short Description
This course explores the process of export marketing and its application to first-time exporters and small and medium-sized enterprise operating in conditions of uncertainty in the international marketplace. Students learn to problem solve by analysing real export marketing challenges and opportunities. The focus is the application of export marketing concepts and frameworks to aid business decision-making such as country selection, market development and product adaptation. The course is set in the context of key trends in the Global economy.
Timetable
6 x 2 hour lectures
1 x 3 hour lecture for student presentations
Excluded Courses
None
Co-requisites
None
Assessment
1. Written assignment, including essay; Individual; 1700 words; 100%; ILOs 1-3.
Course Aims
This course aims to:
■ Examine the continuing rapid changes in the international marketing environment with an emphasis on the implications for first-time exporters and small and medium-sized companies.
■ Apply export marketing concepts and frameworks to analyse real business cases.
Intended Learning Outcomes of Course
By the end of the course students should be able to:
1. Evaluate export marketing from both a theoretical and operational/practice perspective.
2. Critically analyse various export and international business opportunities.
3. Apply exporting from the practitioner perspective of a company looking to adapt successfully to the international environment.